Direct Thermal (DT) versus Thermal Transfer (TT)

Thermal transfer
labels and tags use a ribbon to create the image being printed. Heat from the print-head elements “transfer” the ink from the ribbon to the label.

Thermal transfer labels and tags are available in a wide variety of materials, from uncoated paper to high end synthetics. TT media can be used for virtually any application.

Direct thermal
labels and tags do not use a ribbon. Direct thermal media has a special top-coat that images via the heat from the print-head elements.

Direct thermal labels are commonly used for shorter durations than thermal transfer, and are not typically recommended for outdoor use.

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